About
The name is borrowed from Carl Rogers. We meant both halves of it.
01The name
Rogers meant it about people. Payers mean it about paperwork.
Both meanings ask the same question, which is how the word ended up on the door.
In 1957, Carl Rogers set out the conditions he thought necessary for therapeutic change. Empathy is the one everybody remembers, unconditional positive regard the one everybody quotes. Congruence gets left off the poster — and is arguably the one doing the most work.
Congruence is genuineness: the therapist whose inward experience and outward expression are the same thing, with no professional façade between them. It is the least visible condition, because when it is present there is nothing to look at — and the one that cannot be performed, since performing it is the failure.
Does the outside match the inside? Rogers was asking that about a person. A payer asks it about a chart. The grammar of the question does not change.
We took the name for that, then again for something more mundane and more billable. Documentation is congruent when the progress note, the treatment plan, and the diagnosis being billed all describe the same care. Clinicians know that second meaning as the golden thread, and what happens without one: the care can be excellent and the record still fails review, because nothing in it lines up.
So the word does double duty, and so does the mark — ≅, two things of the same shape, and the icon for the Golden Thread Check that runs before a note is signed. We built for the second meaning so there is more attention left for the first.
02Pricing as a position
Every AI feature is in the base price. That is not a promotion.
It is the decision we would defend hardest, so it deserves an argument rather than a slogan.
Here is how the established mental health EHRs price themselves. On SimplePractice and TherapyNotes the platform runs $49 to $69 per clinician per month, and the AI note assistant is another $35 to $40 on top, based on published list prices as of August 2026. Read those numbers as an incentive structure rather than a price list and they say something uncomfortable: when the AI is a separate subscription, the vendor earns more while documentation stays painful, because the pain is what makes that second subscription worth buying.
Nobody has to intend that for it to work that way. It only has to be true that fixing the base product would shrink the upsell.
Charging separately for the part that gives a clinician their evening back has the product backwards. Drafting the note and checking it against the plan is not a premium layer resting on an EHR; it is what an EHR is for. So it is included at $20 per clinician per month, and it stays included.
- No AI add-on
- No onboarding fee
- No per-seat minimum
- No annual contract
- No charge for a BAA
- No charge to migrate in
- No charge to export out
- No paid support tier
None of those are launch concessions to walk back once there is leverage. They are the arithmetic we intend to run the company on. See the full pricing.
03Scope
Outpatient mental health. Solo practice first.
Being specific about who a product is for means being specific about who it is not for.
Built for
- Solo private practice, cash-pay or insurance
- Group practices with supervisors, associates, and interns
- Outpatient individual, couples, family, and group therapy
- Telehealth-first and hybrid caseloads
- Practices with a prescriber — a psychiatrist or psychiatric NP — working alongside therapists
Not built for
- Inpatient psychiatric units and hospital systems
- Residential treatment, PHP, and IOP settings
- Opioid treatment programs and their dispensing requirements
- Enterprise systems with broad interoperability mandates
The right-hand column is not a roadmap tease. Inpatient, hospital, residential, and partial hospitalization settings need census management, milieu documentation, order entry, and interoperability commitments we have not built and will not claim. If that is your setting, another system will serve you better — and we would rather say so here than in month three.
04Commitments
Four things we will not do.
In public, where they can be checked against our behaviour later.
01
We will not train AI models on client data
Not raw sessions, not de-identified extracts, not aggregates, and not quietly under the heading of improving the service. Your clinical material produces your documentation. That is the whole list.
02
We will not sell or share practice data
There is no data-licensing line in our revenue plan and there is not going to be one. We sell software to clinicians; that is the entire business.
03
We will not put a clinical record behind an export fee
Charts, notes, plans, and your client list come out complete and in standard formats whenever you ask — as readily on the way out as on the way in.
04
We will not move a feature into a higher tier after you subscribe
If something is included on your plan the day you subscribe, it stays included. Any new tier we build will be built out of new things, not out of yours.
05Candour
Congruent is early, and you should hear it from us.
This is a new product from a small team. There is no customer count on this page, no logo wall, and no founding photograph, because we have not earned them and decorating the site with them would contradict everything above it.
The price deserves one more sentence. Twenty dollars per clinician per month, or twenty-nine plus $0.40 a claim if you bill insurance, is not an introductory rate with a renewal cliff behind it. If it ever has to change, it will change out loud, with at least thirty days' notice, and not by quietly reclassifying something you already depend on.
If you want to argue with any of this, the support address reaches the people who build the software.
Thirty days is enough to know.
Bring one real caseload across, write a week of notes, and see whether the chart holds together the way this page says it does. That comparison is more persuasive than anything we could write here.
30 days free · No credit card · Free migration and BAA